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evaluating a good franchise opportunity

From: Lance
Date: 18 Aug 2001
Time: 16:55:16
Remote Name: 12.68.64.110

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We have been evaluating our franhcise systems at WashGuy.com, http://www.washguy.com and we believe before anyone invests in a franhcise there are things you should know. Questions you should ask and ways to evaluate the answers. Try this form. Give each point a one to ten rating and then compare those results against other franchise systems you are looking into. This will help you decide which one is best suited as a viable option for you. Evaluation of a Franchisor. _____ Excellent product, service, or business-format idea. ______ Product is a trend and not a fad ______ Product has broad geographical appeal ______ Market for the product is growing and is not saturated or diminishing ______ Market is a trend and not a fad ______ Market support is directed toward promoting the brand regionally and nationally ______ Brand is properly promoted to current and future customers to drive the market to the franchisees ______ Strong market support is available to assist franchisees to penetrate, build, and dominate their local markets ______ Franchisor’s territorial restrictions are supportive of the need to be competitive ______ Franchisor has an aggressive strategy for establishing a competitive edge and increasing market share in every market ______ Franchisor has a marketing and advertising program that will generate new customers for the franchisee ______ Franchisor has on-going R&D programs to develop new products, services, and ideas that enhance the opportunity to retain and build customer loyalty and repeat business ______ Franchisor teaches franchisees to understand what franchising is and how it works as a business and marketing system ______ Franchisor is concerned with the franchisee making a profit and being successful in other ways and not just concerned with making money ______ Franchisor has a business plan describing the five-year growth of the system ______ Franchisor provides excellent start-up, pre-opening, and ongoing assistance ______ Franchisor offers excellent operational support to the franchisees ______ Franchisor provides excellent training package, including comprehensive operations manuals and other training materials and support. _____ Franchisor has a Franchise Advisory Council that actively seeks the input of franchisees on the decisions that affect the future of the system. In the new Best Seller, LOOP-HOLES OF THE RICH-How to Legally Make More Money & Pay Less Tax, part of the Rich Dad Poor Dad series, By Diane Kennedy, CPA and acclaimed author and tax strategist, advises to buy a franchise. She suggests owning your own business to take advantage of the special deductions available for business owners. Consider what skills you have or purchase a franchise where the systems are already in place. And where better to find a good franchise than right here on this web site.

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